Ankorstore, Comexposium and WSN sign an unprecedented partnership to combine the best of the digital and physical worlds
The TuttoPizza event, dedicated to pizza, will be held for the first time simultaneously in Naples and Shanghai from May 19 to 21, 2025. This project, in partnership with the Campania Region, Universal Marketing, and SIAL, aims to promote visibility and support for the major transformation challenges within the pizza industry.
Pizza, universal symbol of conviviality and sharing, is experiencing unprecedented growth worldwide. In 2025, Tutto Pizza, the benchmark trade show born in Napoli, is joining forces for the first time with SIAL Shanghai, Asia’s largest B2B food trade show, to create a unique event dedicated to the world of pizza. This strategic collaboration promises to connect Italian excellence with the huge opportunities of the Asian market, while offering a space for exchange, culinary innovation and entertainment.
What is Tutto Pizza in Italy?
Tuttopizza is an international trade fair dedicated to pizza, held annually in Naples since 2016. It is aimed at industry professionals to stay informed about the latest trends in the world of pizza. The event brings together suppliers of raw materials, semi-finished products, equipment, systems, accessories, and services within the pizza industry.
This collaboration offers :
- Exceptional visibility for pizza in a region where growth opportunities are countless.
- Direct access to the Asian market: with a population of 1.4 billion, China represents a promising market for Western products, and pizza.
- An international audience reach: SIAL Shanghai gathers over 5,000 exhibitors and 200,000 trade visitors from 75 countries, providing an ideal setting for exhibitors looking to connect with strategic partners.
- A space dedicated to innovation: The Tutto Pizza village, covering an area of 1,500 sqm, will bring together 100 exhibitors specialised in ingredients, equipment and finished products. It will also host competitions, cooking demonstrations and educational workshops.
