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Curve showcases 200+ international lingerie and swimwear brands across three major North American cities, twice a year; with its Montreal show held annually each August. This year attendees previewed SS25 collections from top brands while enjoying luxury activations, workshops and more!
(August 13, 2024) MONTRÉAL -The Curve Montréal trade show connected the worlds of lingerie and intimates with swimwear from over 100+ international brands in the heart of Old Montréal at Palais des Congrès, August 11-12, 2024.
At Curve’s yearly summer show, renowned brands showcased Spring Summer 2025 collections. Buyers and industry professionals had the opportunity to gain business insights, discover new brands, and network with other lingerie enthusiasts. This season boasted a larger venue at Palais des Congrés and an expanded lineup of swimwear collections which joined the show.
Considered the premier trade show in North America for intimate apparel and swimwear, Curve—a division of Comexposium—organizes five events annually. Curve Montreal, the regional Canadian summer show, takes place each year in August. Additionally, Curve holds Spring/Summer and Fall/Winter shows bi-annually in New York and Los Angeles, along with a bi-annual partner show in Paris, Salon International de la Lingerie.
“I’m thrilled that we were able to return to Montréal this summer,” said Raphael Camp, CEO of Comexposium. “Our annual show in Canada was a fantastic opportunity for international brands to present to buyers from all 10 provinces of Canada as well as other buyers from the US that traveled from other Northern cities. This season, we were excited to welcome 40 new brands exclusively on our Montréal showfloor. With our relocation to the Palais des Congrès, we were able to accommodate even more brands than ever before. We were pleased to see over 200 buyers attend and review the over 100 collections presented. On the heels of the show season, we anticipate a significant and continued growth of Curve Montréal in the future.”
Camp mentioned notable retailers present, “In Montréal, we had attendance from many specialty retailers including, La Maison Simons, Collage Lingerie, My Top Drawer, Bra Chic, Diva Lingerie, Kn ‘N LACE, Linea Intima, Midnight Magic, Lingerie Emma, Sheer Essentials, Silhouette Lingerie, Bikini Village, Aloha Bikini, Houpette, Le Bustier, all reviewed the latest trends in the market and Yves Lingerie, was the winner of our retailer contest, produced by Curve, to attend the Montreal show with flights and hotel provided. One of our core values is connecting our community of great brands and retailers before, during, and after showtime.”
Camp did not forget to include Curve’s own publication that released shortly before the show season began, “I also wanted to speak about the recent release of our 11th issue of Revealed which included a variety of specialty retailers featured at our shows this summer. Print copies were available at our shows in Montréal and New York, but everyone can find it available to browse online.”
As for the events attendees were anticipating at the show, Camp noted, “We were pleased with the turnout for the engaging activities and valuable learning experiences for our guests at all of our shows. This year in Montréal, we hosted a PR workshop, where retailers learned effective strategies to enhance their visibility from an industry expert, which was available in both French and English. We provided complimentary manicures and chair massages to ensure our guests feel pampered, and we also hosted an awards ceremony and special event where for the first time, we honored both brands and retailers. The Curve team is committed to making each show a memorable experience that attendees eagerly anticipate every year.”
Panels and Workshops at Curve
Curve offered a variety of enriching activities and panels for guests in between appointments, which were available in both English and French! Topics included:
- PR 101 Workshops hosted by Natalie Bibeau of NATA PR.
- Fit Workshops hosted by Eveden (Elomi, Fantasie, Freya, and Goddess).
- VIP Awards Ceremony hosted by Natalia Bibeau.
PR expert and entrepreneur coach, Natalie Bibeau of NATA PR hosted PR 101 workshops for retailers to learn the tricks to gaining free press and traction with journalists and influencers.
Eveden returned to host daily fit workshops where retailers can refresh their fitting skills and learn new techniques in a hands-on approach.
Curve also hosted the Meritas Awards party, held at the Terrasse Carla on August 12th, 2024. For the first time, Curve honored both brands & retailers in Canada. Awards were presented by Natalie Bibeau of NATA PR. Winners included:
- Brand of the Year : Anita Canada
- Canadian retailer of the year: Lingerie Emma
- Canadian E-retailer of the year: Forever Yours Lingerie
- Canadian independent agent of the year : (2 winners) Nadia Salhany ( represents the Eveden brands) & Karine Tousignant (represents the 3 Van de Velde brands)
Perks and Activations
- Complimentary Manicures Guests were able to treat themselves to a complimentary flawless manicure in just 20 minutes between their appointments, to ensure they felt pampered and rejuvenated at the show!
- Seated Chair Massages hosted by Sensia Sante Massotherapie, buyers signed up for complimentary 15-20 minute chair massages on the showfloor to alleviate any tension and to enjoy a relaxing experience at Curve.
- Revealed Issue #11 Revealed is here! The latest issue of our magazine was available at the show for buyers to dive into industry takes from professionals, the breakdown of lingerie trends, specialty Curve retailers, and emerging insights to keep on the radar while they awaited their next appointment. The issue is available online and can also be read here!
About Curve
Curve is the leading trade show for intimate apparel and swimwear in North America, with events in New York, Los Angeles, and Montreal. Top brands, buyers, & industry influencers come to Curve to create business relationships and learn about the latest fashion trends and industry shifts. Curve is produced by the Comexposium Group.
About Comexposium
Comexposium Group, a world-renowned event management company, proudly stands among the industry leaders in organizing events and fostering communities around professional activities and passions. With solid expertise, Comexposium offers a diverse range of over 150 events, catering to professional and general audiences, spanning more than 10 key sectors.
Whether in the realm of Retail, Digital, Healthcare, or Fashion, Comexposium distinguishes itself by creating exceptional experiences that bring together key players from each sector. Their extensive portfolio of events includes trade shows, exhibitions, conferences, and various innovative formats, providing a fertile ground for networking, exploration, and business opportunities.
Through their commitment to excellence and profound understanding of the needs of each community, Comexposium can deliver high-quality events tailored to the latest trends and constantly evolving demands. Their meticulous attention to detail is evident in every aspect of their productions, from impeccable finishes to rich and inspiring content. Comexposium Group is a dynamic force that drives the growth of the industries it serves. By bringing together key stakeholders, fostering exchanges, and creating development opportunities, Comexposium actively shapes the future of major sectors.
For Media / PR Inquiries:
Kirsten Griffin, Director of Visitor Promotions